Club Context · European Nights, 13–15 Oct
FC Red Bull Salzburg Generates €1.2M Hosting AC Milan
FC Red Bull Salzburg's Europa League match against AC Milan on Oct. 15 generated €1.2 million in economic activation attributed to the club, as the match drew 22,500 spectators, according to Reputation League estimates.
- Attributed economic activation
- €1.2m
- Matches
- 1
- International visitors
- 1,100
- Season to date
- €1.3m
- FC Red Bull Salzburg's Europa League match against AC Milan on Oct. 15: €1.2 million attributed to the club, €1.5 million for the whole match; est. 1,100 international visitors
- FC Red Bull Salzburg has generated €1.3 million so far this season across 2 matches, 111th of 236 clubs assessed
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). European Nights, 13–15 Oct. Published 16.10.2026.