Legal notice & privacy.
How Reputation League content should be read, and how we process the personal data of visitors to this website.
Legal notice
Reputation League is a project developed and operated by World Economic Board.
01 Nature and Purpose of the Content
All reports, assessments, indices, scores, rankings, recognitions and analyses published by Reputation League (together, the "Content") are produced exclusively for informational, editorial and institutional-analytical purposes. The Content is generated under the Football Economic Activation Framework (FEAF) and the Player Economic Activation Framework (PEAF), proprietary analytical methodologies developed to estimate football-driven economic activation across supporter mobility, tourism demand, accommodation demand, visitor expenditure, media exposure and broader real-economy activity.
02 Not an Official Assessment — No Reliance
The Content does not constitute, and must not be relied upon as, an official economic-impact assessment, an audited or certified financial statement, an appraisal, a valuation, an accounting record, or a statement of fact concerning any club, national team, player, city, venue, competition, event or other third party. The Content is not a substitute for independent analysis or professional judgement, and no person should act, or refrain from acting, on the basis of the Content without obtaining appropriate professional advice.
03 Estimates, Assumptions and Methodology Versioning
FEAF and PEAF figures are directional, conservative, lower-bound estimates designed to provide a standardised and comparable analytical framework. They are not a measure of total economic impact, gross output, turnover, profit, or any realised or attributable monetary amount. Where a specific input (such as attendance, ticket allocation, non-ticketed presence or audited audience) is not publicly available, a reasoned estimate is applied and identified within the analytical record; such estimates are inherently uncertain and may differ materially from actual outcomes. The methodologies, coefficients, ranges, classifications, attribution rules and scoring systems may be revised, versioned or superseded at any time. Figures produced under one methodology version are not necessarily comparable with figures produced under another. Individual figures relating to different fixtures, subjects or perimeters are standalone estimates and are not necessarily additive; cross-comparison is intended primarily through the standardised indicators published by Reputation League.
04 Data Sources and Accuracy
Match data, attendance figures, results and competition information are sourced from publicly available official and reputable third-party sources, including communications from FIFA, UEFA, national federations, competition organisers and established media. Reputation League does not control and does not warrant the accuracy, completeness, timeliness or reliability of third-party data. The Content is provided "as is" and "as available", without warranty of any kind, whether express, implied or statutory, including any implied warranty of accuracy, completeness, merchantability or fitness for a particular purpose.
05 No Professional Advice
The Content is general in nature and does not constitute financial, investment, tax, accounting, legal, commercial or any other professional advice, and creates no advisory, agency or fiduciary relationship. Nothing in the Content is an offer, solicitation, recommendation, endorsement or inducement to buy, sell, sponsor, invest in, or enter into any transaction concerning any entity, security, asset, event or right. Any decision taken on the basis of the Content is made solely at the reader's own risk and responsibility.
06 Limitation of Liability
To the fullest extent permitted by applicable law, Reputation League and World Economic Board, together with their founders, contributors, agents and affiliates, shall not be liable for any direct, indirect, incidental, consequential, special, punitive or exemplary damages, nor for any loss of profit, revenue, goodwill, reputation, opportunity or data, arising out of or in connection with the access to, use of, reliance on, or inability to use the Content or this website, even if advised of the possibility of such damages. Nothing in this notice excludes or limits any liability that cannot lawfully be excluded or limited under applicable mandatory law.
07 Intellectual Property
FEAF, PEAF, the Reputation D'Or, the Activation Index, and all associated methodologies, structures, naming conventions, scoring systems, Activation Evaluation Dimensions (AEDs), and analytical constructs including RDOCS, CAFEA, TAFEA, TSEA, TSPEA and PAFEA, together with all text, reports, graphics, layouts, databases and compilations published by Reputation League, are the exclusive intellectual property of World Economic Board / Reputation League and are protected by applicable intellectual-property, database and copyright laws. No part of the Content may be reproduced, republished, distributed, transmitted, adapted, incorporated into any product or service, or used for any commercial purpose, in whole or in part, without prior written consent. Short quotations for editorial or academic purposes are permitted provided Reputation League is clearly and accurately credited and no misleading impression is created.
08 Third-Party Rights and Non-Affiliation
All club names, national-team names, player names, competition names, venue names, logos and associated trademarks referenced in the Content remain the property of their respective owners and are used solely for identification, analytical and editorial purposes under applicable fair-use and referential-use principles. Reputation League is an independent analytical initiative. It is not affiliated with, endorsed by, sponsored by, or acting on behalf of any football club, national federation, league, player, UEFA, FIFA, or any other governing body, competition organiser or third party. References to any such party do not imply any association, partnership or endorsement.
09 Reputation D'Or Notice
The Reputation D'Or Composite Score (RDOCS) is an analytical construct derived from FEAF and PEAF methodology, intended to support institutional evaluation of football-driven economic activation. It does not constitute a binding award determination, a ranking, a certification of performance, or a guarantee of recognition. The Reputation D'Or is conferred exclusively by Reputation League at the conclusion of its annual assessment cycle; selection is discretionary and final, and the published reports form part of, but are not the sole determinant of, any outcome. The Reputation D'Or is an independent recognition and is not associated with any other award of similar name.
10 External Links, Changes and Governing Law
This website may contain links to third-party websites and resources; Reputation League does not control and is not responsible for their content, availability or practices, and inclusion of a link does not imply endorsement. The Content may be modified, updated or withdrawn at any time without notice, and there is no obligation to update previously published Content. This notice and the Content are governed by the laws of Italy, without regard to conflict-of-law principles, and, subject to any mandatory rules, the courts of Milan, Italy shall have exclusive jurisdiction. If any provision of this notice is held invalid or unenforceable, the remaining provisions shall continue in full force and effect.
11 Contact
For any question concerning this notice, the Content or its use, and for requests to quote or reproduce the Content, contact signal@reputationleague.com.
Privacy policy
Effective date: 26 October 2026
Issued under Articles 13 and 14 of Regulation (EU) 2016/679 (GDPR) and Italian Legislative Decree No. 196/2003 as amended by Legislative Decree No. 101/2018.
01 Data Controller
The data controller is World Economic Board, the organisation that develops and operates the Reputation League project, Piazza Cordusio, 20123 Milano, Italy. For all privacy matters and to exercise your rights, contact: signal@reputationleague.com.
A Data Protection Officer has not been appointed, as appointment is not mandatory for the processing described here; all requests are handled at the contact address above.
02 Scope
This policy describes how we process (a) the personal data of visitors to this website and of people who contact us, and (b) the limited personal data of football players and other public figures that appear in our published analyses. It does not apply to third-party websites reachable through external links, which have their own privacy policies.
03 Categories of Personal Data
Navigation data: technical data automatically transmitted by your browser when visiting the site (IP address, device and browser type, operating system, pages requested, date and time of access, referrer). These data are processed in the logs of our hosting and content-delivery providers and, when a page loads published figures, by our database provider.
Contact data: your email address, name and any information you voluntarily provide when you write to us at signal@reputationleague.com.
Data in our published analyses: names of football players, coaches and other public figures, together with publicly available professional information such as club, national team, nationality and participation in fixtures, used in our assessments (for example PEAF and the Reputation D'Or).
Cookies: the site does not use analytics, advertising or profiling cookies and does not store information on your device for tracking purposes. No cookie banner is therefore required; should this change, this policy will be updated and consent will be requested where the law requires it. To understand which public profiles are of interest, the Economic Activation Platform counts, anonymously and in aggregate, how often club, host city and competition profiles are opened (one daily count per profile); no cookies, identifiers or personal data are stored for this purpose.
04 Purposes and Legal Bases
Operating, securing and maintaining the website, delivering its pages and data, and preventing abuse — our legitimate interest in providing a secure and functioning service (Art. 6(1)(f) GDPR).
Responding to your enquiries and correspondence — steps taken at your request prior to entering into a contract, or our legitimate interest in answering you (Art. 6(1)(b)/(f)).
Publishing independent economic analyses that mention public figures — our legitimate interest and the freedom of expression and information, including for analytical, editorial and journalistic purposes (Art. 6(1)(f) and Art. 85 GDPR; Articles 136–139 of Legislative Decree No. 196/2003). Only information relating to the person's public professional activity is used; no special categories of data are processed.
Complying with legal obligations to which we are subject, and establishing, exercising or defending legal claims (Art. 6(1)(c) and (f)).
05 Sources and Provision of Data
Navigation data are collected automatically; their provision is a technical necessity of using the site. Contact data are provided by you voluntarily; failure to provide them may prevent us from responding. Data about public figures are obtained from publicly available official and reputable sources, such as competition organisers, clubs, federations and established media.
We do not send marketing or newsletter communications and we do not sell personal data.
06 Recipients and Processors
Personal data are processed on our behalf by service providers acting as data processors under Art. 28 GDPR: Vercel Inc. (website hosting and delivery), SiteGround (domain and DNS), Supabase (database and API, EU region — Frankfurt), jsDelivr and cdnjs (content-delivery networks that serve website resources) and Microsoft (email).
Data may also be disclosed to competent authorities where required by law. Published analyses are, by their nature, available to the public.
07 International Transfers
Our database is hosted within the European Union. Some providers, such as our website host and content-delivery networks, operate global infrastructures and may process navigation data outside the European Economic Area, including in the United States. Such transfers take place only on the basis of a European Commission adequacy decision (including the EU–U.S. Data Privacy Framework, where the provider is certified) or Standard Contractual Clauses under Art. 46 GDPR. You may request information on the safeguards applied at the contact address above.
08 Retention
Navigation data are kept only for the short period set by our providers' log settings and in any case for no longer than 12 months, unless they are needed to investigate a security incident or to comply with a legal obligation.
Correspondence is kept for up to 24 months from our last exchange, unless a longer period is required by law or to establish, exercise or defend legal claims.
Published analyses are kept in our archive for as long as they serve their analytical and historical purpose, subject to your right to object.
09 Your Rights
Under Articles 15–22 GDPR you have the right to access your personal data and to obtain rectification, erasure, restriction of processing and portability, and the right to object at any time, on grounds relating to your particular situation, to processing based on legitimate interest. To exercise these rights, contact us at signal@reputationleague.com; we will respond without undue delay and in any case within one month, extendable where the law allows.
You also have the right to lodge a complaint with the Italian supervisory authority, the Garante per la protezione dei dati personali (www.garanteprivacy.it), or with the supervisory authority of your country of residence or work.
10 Automated Decision-Making, Security and Minors
We do not carry out automated decision-making, including profiling, that produces legal or similarly significant effects on individuals. Rankings and scores in our analyses describe economic activation and do not constitute decisions about any person.
We apply appropriate technical and organisational measures to protect personal data against unauthorised access, loss or alteration, including encrypted connections (HTTPS) and read-only public access to published data.
This website is not directed at children and we do not knowingly collect personal data from minors.
11 Changes
We may update this Privacy Policy to reflect changes in the law or in our processing. The current version and its effective date are shown on this page.