Reputation D’Or.
The Reputation D’Or is an annual recognition awarded to the football club and player with the highest economic activation during a competitive season.
The award assesses how football entities contribute to economic activity across local and global contexts, including tourism, hospitality, transport, retail, supporter mobility and international demand.
Reputation D’Or 2025–26
The club and the player with the highest economic activation of the 2025–26 season.
Independent assessment
The Reputation D’Or is derived from an independent market standard developed by the World Economic Board.
The methodology applies a structured set of key performance indicators combining observable data, proxy indicators and model-based analysis to produce consistent and comparable assessments across clubs, players, competitions and seasons. Economic activation is evaluated independently from sporting performance alone.
The player category applies the same structure, including the contribution made with the national team.
Observable data
Directly measurable information from official and established sources.
Proxy indicators
Structured indicators used where directly observed information is not available.
Model-based analysis
Standardised analytical rules supporting consistent comparison across entities and seasons.
Award principles
The Reputation D’Or is non-commercial. There are no nominations, applications or entry procedures. Clubs and players do not need to participate in the assessment process and no commercial relationship is required to be considered for the award.
Final recognition is based exclusively on the annual economic activation assessment.
No nominations
No nomination process.
No applications
No application or entry procedure.
No participation required
Assessment is conducted independently.
Non-commercial
Commercial relationships do not determine eligibility.
Roll of honour
Annual recognition for the football club and player with the highest economic activation.
| Season | Club | Player |
|---|---|---|
| 2025–26 | Real Madrid CF New | Kylian Mbappé |
| 2024–25 | Paris Saint-Germain | Erling Haaland |
| 2023–24 | Real Madrid CF | Luka Modrić |
| 2022–23 | Tottenham Hotspur FC | Son Heung-min |
| 2021–22 | Chelsea FC | N’Golo Kanté |
Reputation D’Or archive
No nominations. No applications.
No commercial participation.