Reputation League · Annual recognition

Reputation D’Or.

The Reputation D’Or is an annual recognition awarded to the football club and player with the highest economic activation during a competitive season.

The award assesses how football entities contribute to economic activity across local and global contexts, including tourism, hospitality, transport, retail, supporter mobility and international demand.

RecognitionHighest economic activation
FrequencyAnnual
CategoriesClub · Player
EntryNo application
2025–26Laureates

Reputation D’Or 2025–26

The club and the player with the highest economic activation of the 2025–26 season.

Club with the highest economic activation
SEASON 2025–26
Real Madrid CF

La Liga · UEFA Champions League · Copa del Rey · Supercopa de España

Player with the highest economic activation
SEASON 2025–26
Kylian Mbappé

Real Madrid CF · France national team

01Assessment

Independent assessment

The Reputation D’Or is derived from an independent market standard developed by the World Economic Board.

The methodology applies a structured set of key performance indicators combining observable data, proxy indicators and model-based analysis to produce consistent and comparable assessments across clubs, players, competitions and seasons. Economic activation is evaluated independently from sporting performance alone.

Composite score · assessment dimensions
Economic activation scale30%
International visibility & media25%
Supporter mobility & tourism20%
Territorial economic influence15%
Scale & consistency10%

The player category applies the same structure, including the contribution made with the national team.

01 · DATA

Observable data

Directly measurable information from official and established sources.

02 · PROXY

Proxy indicators

Structured indicators used where directly observed information is not available.

03 · MODEL

Model-based analysis

Standardised analytical rules supporting consistent comparison across entities and seasons.

02Principles

Award principles

The Reputation D’Or is non-commercial. There are no nominations, applications or entry procedures. Clubs and players do not need to participate in the assessment process and no commercial relationship is required to be considered for the award.

Final recognition is based exclusively on the annual economic activation assessment.

01

No nominations

No nomination process.

02

No applications

No application or entry procedure.

03

No participation required

Assessment is conducted independently.

04

Non-commercial

Commercial relationships do not determine eligibility.

03Winners

Roll of honour

Annual recognition for the football club and player with the highest economic activation.

SeasonClubPlayer
2025–26Real Madrid CF NewKylian Mbappé
2024–25Paris Saint-GermainErling Haaland
2023–24Real Madrid CFLuka Modrić
2022–23Tottenham Hotspur FCSon Heung-min
2021–22Chelsea FCN’Golo Kanté
04Recognition · Football · Economic activation

Reputation D’Or archive

Reputation D’Or · Award principles
Independent assessment.
No nominations. No applications.
No commercial participation.