Economic activation intelligence for sport.
Reputation League is an independent economic intelligence platform measuring how sport activates the real economy.
We develop standardised frameworks to assess the economic activity associated with sporting events, clubs and players across accommodation, hospitality, transport, retail, tourism and international demand.
What we measure
Our analysis focuses on measurable economic activation generated around sporting activity.
Each event is assessed through a consistent analytical structure designed to produce comparable economic activation records.
Local consumption
Direct economic activity generated around sporting participation.
Visitor & tourism demand
Visitor flows, tourism activity and overnight demand.
Supporter mobility
Movement of supporters across host territories and markets.
Economic exposure
Economic activity and exposure surrounding the sporting event.
International audience
International audience, visibility and media reach.
Methodology
Reputation League develops proprietary analytical frameworks based on standardisation, attribution, conservative estimation and methodological transparency.
Our methodology focuses on economic activation rather than traditional gross economic impact.
Football Economic Activation Framework
Measures club-driven economic activation across home, away and neutral venues.
Player Economic Activation Framework
Extends the economic activation approach to individual football players.
Reputation D’Or
The Reputation D’Or is Reputation League’s annual recognition for the football club and player generating the most significant economic activation during a season.
D’Or.
Recognition based on economic activation.
The assessment considers economic activation, supporter mobility, tourism demand, international visibility and media reach.
Economic contribution is assessed independently from sporting performance alone.
About the award →Reputation League is developing a consistent analytical architecture through which economic activation can be recorded, attributed and compared across sporting events, entities, territories and seasons.