Record · City Strong · European Nights, 20–22 Oct

Como 1907-Manchester United Sets Economic Record for Como at €738,000

Como 1907's Champions League match against Manchester United on Oct. 21 generated €738,000 in economic activation for Como, the most for any football match in the city since at least 2016, according to Reputation League estimates.

Economic activation
€738,000
Previous high
€666,000
International visitors
509
Overnight stays
809
  • The previous high was €666,000, from Como 1907-AC Milan on Jan. 14, 2025, 11% lower
  • 47 football matches have been assessed in Como since 2016
  • The match drew 10,900 spectators, including an estimated 509 international visitors, and about 809 overnight stays
  • It is also the highest-value home match for Como 1907 since 2016

FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). European Nights, 20–22 Oct. Published 23.10.2026.

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