Round Context · Weekend, 28–31 Aug
Bundesliga Matchday 1 Generates €18.4M in Economic Activation, Led by FC Bayern München-VfB Stuttgart
The 9 matches of Bundesliga Matchday 1 played Aug. 28-30 generated €18.4 million in economic activation across 9 host cities, led by FC Bayern München-VfB Stuttgart in Munich at €5.0 million, according to Reputation League estimates.
- Economic activation
- €18.4m
- Matches
- 9
- Spectators
- 384,000
- International visitors
- 14,800
It was 12% more than Matchday 1 of the 2025-26 season (€16.5 million). The matches drew 384,000 spectators, including an estimated 14,800 international visitors, and about 23,800 overnight stays. The leading host cities were Munich (€5.0 million), Dortmund (€4.7 million), Leipzig (€2.0 million). Through Aug. 30, 2026, the Bundesliga had generated €18.4 million across 9 matches in the 2026-27 season.
Matches by economic activation
| Match | City | Economic activation |
|---|---|---|
| FC Bayern München-VfB Stuttgart | Munich | €5.0m |
| Borussia Dortmund-Hamburger SV | Dortmund | €4.7m |
| RB Leipzig-Borussia Mönchengladbach | Leipzig | €2.0m |
| 1. FC Köln-TSG 1899 Hoffenheim | Cologne | €1.8m |
| SC Freiburg-SV Werder Bremen | Freiburg | €1.3m |
| 1. FSV Mainz 05-SC Paderborn 07 | Mainz | €1.2m |
| FC Augsburg-FC Schalke 04 | Augsburg | €1.1m |
| 1. FC Union Berlin-Eintracht Frankfurt | Berlin | €877,000 |
| SV 07 Elversberg-Bayer 04 Leverkusen | Spiesen-Elversberg | €334,000 |
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 28–31 Aug. Published 01.09.2026.