Round Context · Weekend, 4–7 Sep
Bundesliga Matchday 2 Generates €18.7M in Economic Activation, Led by FC Schalke 04-FC Bayern München
The 9 matches of Bundesliga Matchday 2 played Sept. 4-6 generated €18.7 million in economic activation across 9 host cities, led by FC Schalke 04-FC Bayern München in Gelsenkirchen at €3.3 million, according to Reputation League estimates.
- Economic activation
- €18.7m
- Matches
- 9
- Spectators
- 404,000
- International visitors
- 22,300
It was 3% more than Matchday 2 of the 2025-26 season (€18.1 million). The matches drew 404,000 spectators, including an estimated 22,300 international visitors, and about 32,700 overnight stays. The leading host cities were Gelsenkirchen (€3.3 million), Frankfurt (€3.3 million), Stuttgart (€2.8 million). Through Sept. 6, 2026, the Bundesliga had generated €37.2 million across 18 matches in the 2026-27 season.
Matches by economic activation
| Match | City | Economic activation |
|---|---|---|
| FC Schalke 04-FC Bayern München | Gelsenkirchen | €3.3m |
| Eintracht Frankfurt-FC Augsburg | Frankfurt | €3.3m |
| VfB Stuttgart-1. FC Köln | Stuttgart | €2.8m |
| Hamburger SV-1. FSV Mainz 05 | Hamburg | €2.8m |
| Borussia Mönchengladbach-SV 07 Elversberg | Mönchengladbach | €2.2m |
| SV Werder Bremen-RB Leipzig | Bremen | €1.5m |
| Bayer 04 Leverkusen-1. FC Union Berlin | Leverkusen | €1.3m |
| TSG 1899 Hoffenheim-Borussia Dortmund | Sinsheim | €1.2m |
| SC Paderborn 07-SC Freiburg | Paderborn | €499,000 |
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 4–7 Sep. Published 08.09.2026.