Round Context · Weekend, 18–20 Sep
Bundesliga Matchday 4 Sets 2026-27 Season High at €22.1M in Economic Activation
The 9 matches of Bundesliga Matchday 4 played Sept. 18-20 generated €22.1 million in economic activation across 9 host cities, led by FC Bayern München-1. FC Union Berlin in Munich at €4.7 million, according to Reputation League estimates.
- Economic activation
- €22.1m
- Matches
- 9
- Spectators
- 449,000
- International visitors
- 27,000
That was 30% above the average of €17.0 million across the previous 3 rounds of the 2026-27 Bundesliga season. It was 12% more than Matchday 4 of the 2025-26 season (€19.7 million). The matches drew 449,000 spectators, including an estimated 27,000 international visitors, and about 38,700 overnight stays. The leading host cities were Munich (€4.7 million), Frankfurt (€3.2 million), Stuttgart (€3.1 million). Through Sept. 20, 2026, the Bundesliga had generated €73.0 million across 36 matches in the 2026-27 season.
Matches by economic activation
| Match | City | Economic activation |
|---|---|---|
| FC Bayern München-1. FC Union Berlin | Munich | €4.7m |
| Eintracht Frankfurt-SC Freiburg | Frankfurt | €3.2m |
| VfB Stuttgart-Borussia Dortmund | Stuttgart | €3.1m |
| FC Schalke 04-SV 07 Elversberg | Gelsenkirchen | €2.9m |
| Hamburger SV-1. FC Köln | Hamburg | €2.7m |
| Borussia Mönchengladbach-1. FSV Mainz 05 | Mönchengladbach | €2.2m |
| SV Werder Bremen-FC Augsburg | Bremen | €1.5m |
| Bayer 04 Leverkusen-RB Leipzig | Leverkusen | €1.3m |
| SC Paderborn 07-TSG 1899 Hoffenheim | Paderborn | €510,000 |
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 18–20 Sep. Published 21.09.2026.