Round Context · Weekend, 21–24 Aug
Premier League Matchday 1 Generates €19.5M in Economic Activation, Led by Arsenal-Coventry City
The 10 matches of Premier League Matchday 1 played Aug. 21-24 generated €19.5 million in economic activation across 8 host cities, led by Arsenal-Coventry City in London at €4.3 million, according to Reputation League estimates.
- Economic activation
- €19.5m
- Matches
- 10
- Spectators
- 383,000
- International visitors
- 14,900
The matches drew 383,000 spectators, including an estimated 14,900 international visitors, and about 23,600 overnight stays. The leading host cities were London (€6.7 million), Manchester (€3.2 million), Newcastle upon Tyne (€2.8 million). Through Aug. 24, 2026, the Premier League had generated €19.5 million across 10 matches in the 2026-27 season.
Matches by economic activation
| Match | City | Economic activation |
|---|---|---|
| Arsenal-Coventry City | London | €4.3m |
| Manchester City-AFC Bournemouth | Manchester | €3.2m |
| Newcastle United-Liverpool | Newcastle upon Tyne | €2.8m |
| Everton-Crystal Palace | Liverpool | €2.2m |
| Fulham-Chelsea | London | €1.5m |
| Brighton & Hove Albion-Aston Villa | Brighton | €1.4m |
| Nottingham Forest-Leeds United | Nottingham | €1.2m |
| Ipswich Town-Sunderland AFC | Ipswich | €1.1m |
| Hull City AFC-Manchester United | Hull | €911,000 |
| Brentford-Tottenham Hotspur | London | €859,000 |
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 21–24 Aug. Published 25.08.2026.