Round Context · Weekend, 28–31 Aug
Premier League Matchday 2 Generates €22.6M in Economic Activation, Led by Tottenham Hotspur-Newcastle United
The 10 matches of Premier League Matchday 2 played Aug. 28-31 generated €22.6 million in economic activation across 8 host cities, led by Tottenham Hotspur-Newcastle United in London at €5.1 million, according to Reputation League estimates.
- Economic activation
- €22.6m
- Matches
- 10
- Spectators
- 422,000
- International visitors
- 17,200
The matches drew 422,000 spectators, including an estimated 17,200 international visitors, and about 27,100 overnight stays. The leading host cities were London (€9.4 million), Manchester (€3.9 million), Liverpool (€2.9 million). Through Aug. 31, 2026, the Premier League had generated €42.1 million across 20 matches in the 2026-27 season.
Matches by economic activation
| Match | City | Economic activation |
|---|---|---|
| Tottenham Hotspur-Newcastle United | London | €5.1m |
| Manchester United-Ipswich Town | Manchester | €3.9m |
| Liverpool-Nottingham Forest | Liverpool | €2.9m |
| Chelsea-Brighton & Hove Albion | London | €2.7m |
| Sunderland AFC-Fulham | Sunderland | €1.9m |
| Crystal Palace-Manchester City | London | €1.6m |
| Aston Villa-Arsenal | Birmingham | €1.6m |
| Leeds United-Brentford | Leeds | €1.4m |
| Coventry City-Hull City AFC | Coventry | €1.2m |
| AFC Bournemouth-Everton | Bournemouth | €396,000 |
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 28–31 Aug. Published 01.09.2026.