Round Context · Weekend, 4–7 Sep
Premier League Matchday 3 Generates €20.6M in Economic Activation, Led by Arsenal-Chelsea
The 10 matches of Premier League Matchday 3 played Sept. 4-6 generated €20.6 million in economic activation across 8 host cities, led by Arsenal-Chelsea in London at €5.2 million, according to Reputation League estimates.
- Economic activation
- €20.6m
- Matches
- 10
- Spectators
- 388,000
- International visitors
- 15,000
The Premier League averaged €21.1 million across the previous 2 rounds of the 2026-27 season. The matches drew 388,000 spectators, including an estimated 15,000 international visitors, and about 23,800 overnight stays. The leading host cities were London (€7.9 million), Manchester (€3.2 million), Newcastle upon Tyne (€2.5 million). Through Sept. 6, 2026, the Premier League had generated €62.7 million across 30 matches in the 2026-27 season.
Matches by economic activation
| Match | City | Economic activation |
|---|---|---|
| Arsenal-Chelsea | London | €5.2m |
| Manchester City-Coventry City | Manchester | €3.2m |
| Newcastle United-AFC Bournemouth | Newcastle upon Tyne | €2.5m |
| Everton-Manchester United | Liverpool | €2.3m |
| Fulham-Crystal Palace | London | €1.9m |
| Brighton & Hove Albion-Leeds United | Brighton | €1.4m |
| Nottingham Forest-Tottenham Hotspur | Nottingham | €1.3m |
| Ipswich Town-Liverpool | Ipswich | €1.1m |
| Hull City AFC-Aston Villa | Hull | €884,000 |
| Brentford-Sunderland AFC | London | €817,000 |
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 4–7 Sep. Published 08.09.2026.