Round Context · Weekend, 18–20 Sep

Premier League Matchday 5 Generates €19.8M in Economic Activation, Led by Tottenham Hotspur-Aston Villa

The 10 matches of Premier League Matchday 5 played Sept. 18-20 generated €19.8 million in economic activation across 8 host cities, led by Tottenham Hotspur-Aston Villa in London at €4.8 million, according to Reputation League estimates.

Economic activation
€19.8m
Matches
10
Spectators
381,000
International visitors
15,100

The Premier League averaged €21.3 million across the previous 4 rounds of the 2026-27 season. The matches drew 381,000 spectators, including an estimated 15,100 international visitors, and about 23,800 overnight stays. The leading host cities were London (€7.3 million), Manchester (€3.3 million), Newcastle upon Tyne (€2.4 million). Through Sept. 20, 2026, the Premier League had generated €104.9 million across 50 matches in the 2026-27 season.

Matches by economic activation

MatchCityEconomic activation
Tottenham Hotspur-Aston VillaLondon€4.8m
Manchester City-Sunderland AFCManchester€3.3m
Newcastle United-Hull City AFCNewcastle upon Tyne€2.4m
Everton-Ipswich TownLiverpool€2.2m
Fulham-Manchester UnitedLondon€1.7m
Leeds United-Crystal PalaceLeeds€1.5m
Brighton & Hove Albion-ArsenalBrighton€1.5m
Nottingham Forest-Coventry CityNottingham€1.2m
Brentford-ChelseaLondon€840,000
AFC Bournemouth-LiverpoolBournemouth€416,000

FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 18–20 Sep. Published 21.09.2026.

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