Round Context · Weekend, 23–26 Oct
Premier League Matchday 8 Generates €21.6M in Economic Activation, Led by Arsenal-Everton
The 10 matches of Premier League Matchday 8 played Oct. 23-25 generated €21.6 million in economic activation across 8 host cities, led by Arsenal-Everton in London at €4.7 million, according to Reputation League estimates.
- Economic activation
- €21.6m
- Matches
- 10
- Spectators
- 412,000
- International visitors
- 16,300
That was 3% above the average of €21.1 million across the previous 7 rounds of the 2026-27 Premier League season. The matches drew 412,000 spectators, including an estimated 16,300 international visitors, and about 26,000 overnight stays. The leading host cities were London (€9.3 million), Liverpool (€2.9 million), Manchester (€2.7 million). Through Oct. 25, 2026, the Premier League had generated €169.0 million across 80 matches in the 2026-27 season.
Matches by economic activation
| Match | City | Economic activation |
|---|---|---|
| Arsenal-Everton | London | €4.7m |
| Chelsea-Tottenham Hotspur | London | €3.0m |
| Liverpool-Brighton & Hove Albion | Liverpool | €2.9m |
| Manchester United-AFC Bournemouth | Manchester | €2.7m |
| Sunderland AFC-Leeds United | Sunderland | €1.9m |
| Aston Villa-Manchester City | Birmingham | €1.6m |
| Crystal Palace-Newcastle United | London | €1.6m |
| Coventry City-Fulham | Coventry | €1.2m |
| Ipswich Town-Nottingham Forest | Ipswich | €1.1m |
| Hull City AFC-Brentford | Hull | €848,000 |
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 23–26 Oct. Published 27.10.2026.