Round Context · International Window, 25–28 Sep
Nations League Matchday 1 Generates €63.9M in Economic Activation, Led by England-Spain
The 26 matches of Nations League Matchday 1 played Sept. 24-26 generated €63.9 million in economic activation across 26 host cities, led by England-Spain in London at €13.2 million, according to Reputation League estimates.
- Economic activation
- €63.9m
- Matches
- 26
- Spectators
- 557,000
- International visitors
- 11,100
The matches drew 557,000 spectators, including an estimated 11,100 international visitors, and about 142,000 overnight stays. The leading host cities were London (€13.2 million), Amsterdam (€9.0 million), Rome (€6.2 million). Through Sept. 26, 2026, the Nations League had generated €63.9 million across 26 matches in the 2026-27 season.
Matches by economic activation
| Match | City | Economic activation |
|---|---|---|
| England-Spain | London | €13.2m |
| Netherlands-Germany | Amsterdam | €9.0m |
| Italy-Belgium | Rome | €6.2m |
| Hungary-Ukraine | Budapest | €5.0m |
| Poland-Bosnia and Herzegovina | Warsaw | €4.4m |
| Portugal-Wales | Lisbon | €4.3m |
| Sweden-Romania | Stockholm | €4.2m |
| Norway-Denmark | Oslo | €3.1m |
| Turkey-France | İzmit | €2.7m |
| Austria-Israel | Linz | €1.9m |
| Czech Republic-Croatia | Prague | €1.8m |
| Albania-Belarus | Tirana | €1.3m |
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). International Window, 25–28 Sep. Published 29.09.2026.