Round Context · International Window, 2–5 Oct
Nations League Matchday 3 Sets 2026-27 Season High at €64.2M in Economic Activation
The 25 matches of Nations League Matchday 3 played Oct. 1-3 generated €64.2 million in economic activation across 25 host cities, led by Germany-Serbia in Munich at €10.5 million, according to Reputation League estimates.
- Economic activation
- €64.2m
- Matches
- 25
- Spectators
- 570,000
- International visitors
- 12,100
That was 13% above the average of €57.0 million across the previous 2 rounds of the 2026-27 Nations League season. The matches drew 570,000 spectators, including an estimated 12,100 international visitors, and about 152,000 overnight stays. The leading host cities were Munich (€10.5 million), Paris (€8.2 million), Dublin (€6.1 million). Through Oct. 3, 2026, the Nations League had generated €178.3 million across 76 matches in the 2026-27 season.
Matches by economic activation
| Match | City | Economic activation |
|---|---|---|
| Germany-Serbia | Munich | €10.5m |
| France-Italy | Paris | €8.2m |
| Republic of Ireland-Austria | Dublin | €6.1m |
| Poland-Romania | Warsaw | €4.8m |
| Hungary-Georgia | Budapest | €4.6m |
| Denmark-Portugal | Copenhagen | €4.6m |
| Wales-Norway | Cardiff | €3.4m |
| Greece-Netherlands | Thessaloniki | €3.4m |
| Switzerland-Slovenia | Lucerne | €3.3m |
| Belgium-Turkey | Liège | €3.2m |
| Spain-Czech Republic | Oviedo | €2.8m |
| Finland-Albania | Helsinki | €2.4m |
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). International Window, 2–5 Oct. Published 06.10.2026.