Round Context · Weekend, 21–24 Aug
Serie A Matchday 1 Generates €14.6M in Economic Activation, Led by FC Internazionale Milano-Associazione Calcio Monza
The 10 matches of Serie A Matchday 1 played Aug. 22-24 generated €14.6 million in economic activation across 10 host cities, led by FC Internazionale Milano-Associazione Calcio Monza in Milan at €4.5 million, according to Reputation League estimates.
- Economic activation
- €14.6m
- Matches
- 10
- Spectators
- 314,000
- International visitors
- 12,100
The matches drew 314,000 spectators, including an estimated 12,100 international visitors, and about 19,100 overnight stays. The leading host cities were Milan (€4.5 million), Rome (€3.7 million), Genoa (€1.5 million). Through Aug. 24, 2026, Serie A had generated €14.6 million across 10 matches in the 2026-27 season.
Matches by economic activation
| Match | City | Economic activation |
|---|---|---|
| FC Internazionale Milano-Associazione Calcio Monza | Milan | €4.5m |
| AS Roma-ACF Fiorentina | Rome | €3.7m |
| Genoa Cricket and Football Club-SSC Napoli | Genoa | €1.5m |
| Bologna Football Club 1909-SS Lazio | Bologna | €1.0m |
| Torino Football Club-AC Milan | Turin | €966,000 |
| Udinese Calcio-Como 1907 | Udine | €773,000 |
| Atalanta Bergamasca Calcio-US Sassuolo Calcio | Bergamo | €681,000 |
| Venezia FC-US Lecce | Venice | €495,000 |
| Frosinone Calcio-Juventus Football Club | Frosinone | €478,000 |
| Parma Calcio 1913-Cagliari Calcio | Parma | €475,000 |
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 21–24 Aug. Published 25.08.2026.