Round Context · Weekend, 30 Oct – 1 Nov
Serie A Matchday 10 Generates €11.8M in Economic Activation, Led by AC Milan-FC Internazionale Milano
The 8 matches of Serie A Matchday 10 played Oct. 31-Nov. 1 generated €11.8 million in economic activation across 8 host cities, led by AC Milan-FC Internazionale Milano in Milan at €6.0 million, according to Reputation League estimates.
- Economic activation
- €11.8m
- Matches
- 8
- Spectators
- 235,000
- International visitors
- 8,000
The figures cover 8 of the round's 10 matches; the remaining matches are added when published. Serie A averaged €13.5 million across the previous 9 rounds of the 2026-27 season. The matches drew 235,000 spectators, including an estimated 8,000 international visitors, and about 13,300 overnight stays. The leading host cities were Milan (€6.0 million), Turin (€1.9 million), Bologna (€880,000). Through Nov. 1, 2026, Serie A had generated €133.1 million across 98 matches in the 2026-27 season.
Matches by economic activation
| Match | City | Economic activation |
|---|---|---|
| AC Milan-FC Internazionale Milano | Milan | €6.0m |
| Juventus Football Club-SSC Napoli | Turin | €1.9m |
| Bologna Football Club 1909-Associazione Calcio Monza | Bologna | €876,000 |
| Udinese Calcio-AS Roma | Udine | €863,000 |
| US Lecce-Genoa Cricket and Football Club | Lecce | €813,000 |
| Como 1907-Venezia FC | Como | €494,000 |
| SS Lazio-Cagliari Calcio | Rome | €445,000 |
| Frosinone Calcio-Torino Football Club | Frosinone | €406,000 |
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 30 Oct – 1 Nov. Published 02.11.2026.