Round Context · Weekend, 28–31 Aug
Serie A Matchday 2 Generates €12.4M in Economic Activation, Led by AC Milan-Venezia FC
The 10 matches of Serie A Matchday 2 played Aug. 28-31 generated €12.4 million in economic activation across 10 host cities, led by AC Milan-Venezia FC in Milan at €4.7 million, according to Reputation League estimates.
- Economic activation
- €12.4m
- Matches
- 10
- Spectators
- 276,000
- International visitors
- 8,400
The matches drew 276,000 spectators, including an estimated 8,400 international visitors, and about 14,500 overnight stays. The leading host cities were Milan (€4.7 million), Naples (€2.3 million), Turin (€1.8 million). Through Aug. 31, 2026, Serie A had generated €27.0 million across 20 matches in the 2026-27 season.
Matches by economic activation
| Match | City | Economic activation |
|---|---|---|
| AC Milan-Venezia FC | Milan | €4.7m |
| SSC Napoli-Como 1907 | Naples | €2.3m |
| Juventus Football Club-Parma Calcio 1913 | Turin | €1.8m |
| US Lecce-AS Roma | Lecce | €869,000 |
| ACF Fiorentina-Frosinone Calcio | Florence | €770,000 |
| Atalanta Bergamasca Calcio-Bologna Football Club 1909 | Bergamo | €733,000 |
| Cagliari Calcio-FC Internazionale Milano | Cagliari | €540,000 |
| US Sassuolo Calcio-Torino Football Club | Reggio Emilia | €283,000 |
| Associazione Calcio Monza-Udinese Calcio | Monza | €277,000 |
| SS Lazio-Genoa Cricket and Football Club | Rome | €188,000 |
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 28–31 Aug. Published 01.09.2026.