Round Context · Weekend, 18–20 Sep
Serie A Matchday 5 Generates €14.7M in Economic Activation, 8% Above 2026-27 Average
The 10 matches of Serie A Matchday 5 played Sept. 18-20 generated €14.7 million in economic activation across 10 host cities, led by AC Milan-US Lecce in Milan at €4.7 million, according to Reputation League estimates.
- Economic activation
- €14.7m
- Matches
- 10
- Spectators
- 304,000
- International visitors
- 11,600
That was 8% above the average of €13.6 million across the previous 4 rounds of the 2026-27 Serie A season. The matches drew 304,000 spectators, including an estimated 11,600 international visitors, and about 18,300 overnight stays. The leading host cities were Milan (€4.7 million), Rome (€4.1 million), Turin (€1.8 million). Through Sept. 20, 2026, Serie A had generated €69.1 million across 50 matches in the 2026-27 season.
Matches by economic activation
| Match | City | Economic activation |
|---|---|---|
| AC Milan-US Lecce | Milan | €4.7m |
| AS Roma-FC Internazionale Milano | Rome | €4.1m |
| Juventus Football Club-Atalanta Bergamasca Calcio | Turin | €1.8m |
| Bologna Football Club 1909-Torino Football Club | Bologna | €914,000 |
| Udinese Calcio-Cagliari Calcio | Udine | €747,000 |
| ACF Fiorentina-SSC Napoli | Florence | €738,000 |
| Parma Calcio 1913-Genoa Cricket and Football Club | Parma | €551,000 |
| Frosinone Calcio-Como 1907 | Frosinone | €447,000 |
| Venezia FC-SS Lazio | Venice | €424,000 |
| Associazione Calcio Monza-US Sassuolo Calcio | Monza | €273,000 |
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 18–20 Sep. Published 21.09.2026.