Round Context · Weekend, 16–19 Oct
Serie A Matchday 7 Generates €14.8M in Economic Activation, 9% Above 2026-27 Average
The 10 matches of Serie A Matchday 7 played Oct. 16-19 generated €14.8 million in economic activation across 10 host cities, led by AC Milan-Atalanta Bergamasca Calcio in Milan at €4.8 million, according to Reputation League estimates.
- Economic activation
- €14.8m
- Matches
- 10
- Spectators
- 307,000
- International visitors
- 11,800
That was 9% above the average of €13.6 million across the previous 6 rounds of the 2026-27 Serie A season. It was 4% more than Matchday 7 of the 2025-26 season (€14.2 million). The matches drew 307,000 spectators, including an estimated 11,800 international visitors, and about 18,600 overnight stays. The leading host cities were Milan (€4.8 million), Rome (€3.7 million), Turin (€1.9 million). Through Oct. 19, 2026, Serie A had generated €96.3 million across 70 matches in the 2026-27 season.
Matches by economic activation
| Match | City | Economic activation |
|---|---|---|
| AC Milan-Atalanta Bergamasca Calcio | Milan | €4.8m |
| AS Roma-Genoa Cricket and Football Club | Rome | €3.7m |
| Juventus Football Club-SS Lazio | Turin | €1.9m |
| Bologna Football Club 1909-FC Internazionale Milano | Bologna | €1.2m |
| ACF Fiorentina-Como 1907 | Florence | €761,000 |
| Udinese Calcio-US Lecce | Udine | €754,000 |
| Venezia FC-SSC Napoli | Venice | €442,000 |
| Parma Calcio 1913-Torino Football Club | Parma | €410,000 |
| Frosinone Calcio-US Sassuolo Calcio | Frosinone | €396,000 |
| Associazione Calcio Monza-Cagliari Calcio | Monza | €346,000 |
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 16–19 Oct. Published 20.10.2026.