Round Context · Midweek Round, 27–29 Oct
Serie A Matchday 9 Generates €12.8M in Economic Activation, Led by AC Milan-Bologna Football Club 1909
The 10 matches of Serie A Matchday 9 played Oct. 27-29 generated €12.8 million in economic activation across 10 host cities, led by AC Milan-Bologna Football Club 1909 in Milan at €4.7 million, according to Reputation League estimates.
- Economic activation
- €12.8m
- Matches
- 10
- Spectators
- 277,000
- International visitors
- 10,700
Serie A averaged €13.6 million across the previous 8 rounds of the 2026-27 season. The matches drew 277,000 spectators, including an estimated 10,700 international visitors, and about 16,600 overnight stays. The leading host cities were Milan (€4.7 million), Rome (€3.2 million), Genoa (€1.2 million). Through Oct. 29, 2026, Serie A had generated €121.2 million across 90 matches in the 2026-27 season.
Matches by economic activation
| Match | City | Economic activation |
|---|---|---|
| AC Milan-Bologna Football Club 1909 | Milan | €4.7m |
| AS Roma-Cagliari Calcio | Rome | €3.2m |
| Genoa Cricket and Football Club-Juventus Football Club | Genoa | €1.2m |
| Torino Football Club-Como 1907 | Turin | €713,000 |
| ACF Fiorentina-Atalanta Bergamasca Calcio | Florence | €690,000 |
| US Sassuolo Calcio-SS Lazio | Reggio Emilia | €583,000 |
| Associazione Calcio Monza-SSC Napoli | Monza | €467,000 |
| Venezia FC-FC Internazionale Milano | Venice | €465,000 |
| Parma Calcio 1913-Udinese Calcio | Parma | €443,000 |
| Frosinone Calcio-US Lecce | Frosinone | €397,000 |
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). Midweek Round, 27–29 Oct. Published 30.10.2026.