Round Context · European Nights, 20–22 Oct
Conference League Matchday 2 Generates €11.8M in Economic Activation, Led by AFC Ajax-Atalanta Bergamasca Calcio
The 18 matches of Conference League Matchday 2 played Oct. 22 generated €11.8 million in economic activation across 18 host cities, led by AFC Ajax-Atalanta Bergamasca Calcio in Amsterdam at €5.2 million, according to Reputation League estimates.
- Economic activation
- €11.8m
- Matches
- 18
- Spectators
- 183,000
- International visitors
- 9,000
It was 14% more than Matchday 2 of the 2025-26 season (€10.4 million). The matches drew 183,000 spectators, including an estimated 9,000 international visitors, and about 14,000 overnight stays. The leading host cities were Amsterdam (€5.2 million), Thun (€1.0 million), Trabzon (€960,000). Through Oct. 22, 2026, the Conference League had generated €29.1 million across 36 matches in the 2026-27 season.
Matches by economic activation
| Match | City | Economic activation |
|---|---|---|
| AFC Ajax-Atalanta Bergamasca Calcio | Amsterdam | €5.2m |
| FC Thun Berner Oberland-HNK Hajduk Split | Thun | €1.0m |
| Trabzonspor-Heart of Midlothian Football Club | Trabzon | €961,000 |
| AS Monaco FC-SC Freiburg | Monaco | €656,000 |
| FK Crvena zvezda-F.C. København | Belgrade | €632,000 |
| Aarhus Gymnastikforening-KF Egnatia | Randers | €515,000 |
| FC Midtjylland-STVV | Herning | €499,000 |
| SC Braga-KAA Gent | Braga | €422,000 |
| Borac Banja Luka-Kuopion Palloseura | Banja Luka | €328,000 |
| FC Kairat-Panathinaikos FC | Almaty | €304,000 |
| Getafe CF-FC Lugano | Getafe | €267,000 |
| FC Nordsjælland-PFC CSKA Sofia | Farum | €251,000 |
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). European Nights, 20–22 Oct. Published 23.10.2026.