Round Context · European Nights, 13–15 Oct
Europa League Matchday 2 Generates €23.6M in Economic Activation, Led by Olympique de Marseille-Olympiacos FC
The 18 matches of Europa League Matchday 2 played Oct. 15 generated €23.6 million in economic activation across 18 host cities, led by Olympique de Marseille-Olympiacos FC in Marseille at €4.5 million, according to Reputation League estimates.
- Economic activation
- €23.6m
- Matches
- 18
- Spectators
- 404,000
- International visitors
- 23,700
The matches drew 404,000 spectators, including an estimated 23,700 international visitors, and about 35,600 overnight stays. The leading host cities were Marseille (€4.5 million), Lisbon (€4.1 million), Lyon (€2.9 million). Through Oct. 15, 2026, the Europa League had generated €53.0 million across 36 matches in the 2026-27 season.
Matches by economic activation
| Match | City | Economic activation |
|---|---|---|
| Olympique de Marseille-Olympiacos FC | Marseille | €4.5m |
| Sport Lisboa e Benfica-Celtic Football Club | Lisbon | €4.1m |
| Olympique Lyonnais-Crystal Palace | Lyon | €2.9m |
| Lech Poznań-Bayer 04 Leverkusen | Poznań | €1.6m |
| TSG 1899 Hoffenheim-Beşiktaş JK | Sinsheim | €1.6m |
| FC Red Bull Salzburg-AC Milan | Salzburg | €1.5m |
| Stade Rennais FC-OFI Crete FC | Rennes | €1.2m |
| RC Celta de Vigo-Juventus Football Club | Vigo | €935,000 |
| AC Sparta Praha-Lillestrøm SK | Prague | €819,000 |
| Ferencvárosi TC-FC Viktoria Plzeň | Budapest | €780,000 |
| AZ Alkmaar-Hapoel Be'er Sheva | Alkmaar | €735,000 |
| N.E.C.-Levski Sofia | Nijmegen | €633,000 |
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). European Nights, 13–15 Oct. Published 16.10.2026.