Round Context · European Nights, 20–22 Oct
Europa League Matchday 3 Generates €18.6M in Economic Activation, Led by Celtic Football Club-RC Celta de Vigo
The 17 matches of Europa League Matchday 3 played Oct. 22 generated €18.6 million in economic activation across 17 host cities, led by Celtic Football Club-RC Celta de Vigo in Glasgow at €2.9 million, according to Reputation League estimates.
- Economic activation
- €18.6m
- Matches
- 17
- Spectators
- 348,000
- International visitors
- 15,600
The figures cover 17 of the round's 18 matches; the remaining matches are added when published. The Europa League averaged €26.5 million across the previous 2 rounds of the 2026-27 season. The matches drew 348,000 spectators, including an estimated 15,600 international visitors, and about 24,700 overnight stays. The leading host cities were Glasgow (€2.9 million), Turin (€2.9 million), Istanbul (€2.2 million). Through Oct. 22, 2026, the Europa League had generated €71.6 million across 53 matches in the 2026-27 season.
Matches by economic activation
| Match | City | Economic activation |
|---|---|---|
| Celtic Football Club-RC Celta de Vigo | Glasgow | €2.9m |
| Juventus Football Club-Stade Rennais FC | Turin | €2.9m |
| Beşiktaş JK-Crystal Palace | Istanbul | €2.2m |
| Olympiacos FC-AC Sparta Praha | Piraeus | €1.9m |
| Lech Poznań-Sunderland AFC | Poznań | €1.3m |
| TSG 1899 Hoffenheim-Olympique Lyonnais | Sinsheim | €1.2m |
| SK Sturm Graz-Olympique de Marseille | Graz | €825,000 |
| OFI Crete FC-Bayer 04 Leverkusen | Heraklion | €789,000 |
| Ferencvárosi TC-SCU Torreense | Budapest | €763,000 |
| Omonia-Sport Lisboa e Benfica | Nicosia | €686,000 |
| AFC Bournemouth-AC Milan | Bournemouth | €675,000 |
| Lillestrøm SK-Real Sociedad de Fútbol | Lillestrøm | €640,000 |
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). European Nights, 20–22 Oct. Published 23.10.2026.