Top fixture Moderate · Midweek Round, 25–27 Aug

Real Madrid Club de Fútbol-Real Sociedad de Fútbol Tops Midweek Round With €4.0M for Madrid

Real Madrid Club de Fútbol's LaLiga match against Real Sociedad de Fútbol on Aug. 26 generated €4.0 million in economic activation in Madrid, the most of the 4 matches played in the Aug. 25-27 midweek round, according to Reputation League estimates.

It was the fourth-highest-value match of the 2026-27 season at that point.

Economic activation
€4.0m
Spectators
72,200
International visitors
5,100
Overnight stays
7,000
  • The match drew 72,200 spectators, including an estimated 5,100 international visitors, and about 7,000 overnight stays
  • It accounted for 39% of the €10.2 million generated in the Aug. 25-27 midweek round
  • LaLiga, Matchday 1

FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). Midweek Round, 25–27 Aug. Published 28.08.2026.

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