Matchday Context · Midweek Round, 27–29 Oct
Midweek Football Generates €38.2M in Economic Activation
The 27 matches played in the Oct. 27-29 midweek round generated €38.2 million in economic activation across 27 cities, led by FC Bayern München-1. FC Magdeburg in Munich at €5.1 million, according to Reputation League estimates.
- Economic activation
- €38.2m
- Matches
- 27
- International visitors
- 32,200
- Overnight stays
- 50,000
- The matches drew an estimated 32,200 international visitors and about 50,000 overnight stays
- Most international visitors: Borussia Dortmund-SV Werder Bremen in Dortmund, est. 5,700
- By competition: DFB-Pokal €24.5 million, Serie A €12.8 million, Copa del Rey €954,000
- Leading cities: Munich €5.1 million, Dortmund €4.9 million, Milan €4.7 million
- Football has generated €1.20 billion across 722 matches so far in the 2026-27 season
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). Midweek Round, 27–29 Oct. Published 29.10.2026.