Matchday Context · Weekend, 30 Oct – 1 Nov
Football Generates €69.5M in Economic Activation Over Oct. 30-Nov. 1 Weekend
The 43 matches played over the Oct. 30-Nov. 1 weekend generated €69.5 million in economic activation across 40 cities, led by AC Milan-FC Internazionale Milano in Milan at €6.0 million, according to Reputation League estimates.
- Economic activation
- €69.5m
- Matches
- 43
- International visitors
- 62,400
- Overnight stays
- 96,300
The matches drew an estimated 62,400 international visitors and about 96,300 overnight stays. AC Milan-FC Internazionale Milano in Milan drew the most international visitors, an estimated 5,400. By competition, the totals were Premier League €19.2 million, Bundesliga €18.6 million, Serie A €11.8 million, LaLiga €10.5 million. The leading host cities were London (€8.8 million), Milan (€6.0 million), Munich (€4.9 million). Through Nov. 1, 2026, football matches assessed in the 2026-27 season had generated €1.27 billion across 765 matches.
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 30 Oct – 1 Nov. Published 02.11.2026.