Club Context · Weekend, 9–12 Oct

Sunderland AFC Generates €1.5M Hosting Brighton & Hove Albion

Sunderland AFC's Premier League match against Brighton & Hove Albion on Oct. 10 generated €1.5 million in economic activation attributed to the club, as the match drew 47,200 spectators, according to Reputation League estimates.

Attributed economic activation
€1.5m
Matches
1
International visitors
925
Season to date
€7.2m
  • Sunderland AFC's Premier League match against Brighton & Hove Albion on Oct. 10: €1.5 million attributed to the club, €1.9 million for the whole match; est. 925 international visitors
  • Sunderland AFC has generated €7.2 million so far this season across 7 matches, 22nd of 205 clubs assessed

FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 9–12 Oct. Published 13.10.2026.

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