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Club · GBPeriod 2025–26

Sunderland

€44.0m
Attributed economic activation · rank #39
41 fixtures in season 2025–26
All periods2026–272025–262024–252023–242022–232021–222019–202018–192017–182016–17
Per fixture€1.1m
Best period2025–26 · €44.0m
All periods tracked€99.8m
Competitions2

By season

By competition · 2025–26

  • Premier League38 fixtures€43.8m
  • FA Cup3 fixtures€0.20m

Fixtures · 2025–26

Whole-event activation of every assessed fixture, and the share attributed to Sunderland. H home · A away · N neutral venue.

DateCompetitionMatchVenueHost cityWhole eventTo Sunderland
24 May 2026Premier LeagueSunderland - ChelseaHSunderland€2.5m€2.2m
17 May 2026Premier LeagueEverton - SunderlandALiverpool€2.5m€0.06m
9 May 2026Premier LeagueSunderland - Manchester UnitedHSunderland€2.5m€2.2m
2 May 2026Premier LeagueWolverhampton Wanderers - SunderlandAWolverhampton€1.6m€0.07m
24 Apr 2026Premier LeagueSunderland - Nottingham ForestHSunderland€2.5m€2.2m
19 Apr 2026Premier LeagueAston Villa - SunderlandABirmingham€2.2m€0.07m
12 Apr 2026Premier LeagueSunderland - Tottenham HotspurHSunderland€2.5m€2.2m
22 Mar 2026Premier LeagueNewcastle United - SunderlandANewcastle upon Tyne€2.8m€0.07m
14 Mar 2026Premier LeagueSunderland - Brighton & Hove AlbionHSunderland€2.5m€2.2m
8 Mar 2026FA CupPort Vale - SunderlandAStoke-on-Trent€0.57m€0.07m
3 Mar 2026Premier LeagueLeeds United - SunderlandALeeds€1.9m€0.07m
28 Feb 2026Premier LeagueAFC Bournemouth - SunderlandABournemouth€0.60m€0.07m
22 Feb 2026Premier LeagueSunderland - FulhamHSunderland€2.5m€2.2m
15 Feb 2026FA CupOxford United - SunderlandAOxford€0.48m€0.06m
11 Feb 2026Premier LeagueSunderland - LiverpoolHSunderland€2.5m€2.2m
7 Feb 2026Premier LeagueArsenal - SunderlandALondon€4.9m€0.14m
2 Feb 2026Premier LeagueSunderland - BurnleyHSunderland€2.5m€2.2m
24 Jan 2026Premier LeagueWest Ham United - SunderlandALondon€5.1m€0.14m
17 Jan 2026Premier LeagueSunderland - Crystal PalaceHSunderland€2.5m€2.2m
10 Jan 2026FA CupEverton - SunderlandALiverpool€2.5m€0.06m
7 Jan 2026Premier LeagueBrentford - SunderlandALondon (Brentford)€1.4m€0.14m
4 Jan 2026Premier LeagueTottenham Hotspur - SunderlandALondon€4.9m€0.14m
1 Jan 2026Premier LeagueSunderland - Manchester CityHSunderland€2.5m€2.2m
28 Dec 2025Premier LeagueSunderland - Leeds UnitedHSunderland€2.5m€2.2m
20 Dec 2025Premier LeagueBrighton & Hove Albion - SunderlandABrighton€1.8m€0.08m
14 Dec 2025Premier LeagueSunderland - Newcastle UnitedHSunderland€2.5m€2.2m
6 Dec 2025Premier LeagueManchester City - SunderlandAManchester€2.9m€0.08m
3 Dec 2025Premier LeagueLiverpool - SunderlandALiverpool€2.9m€0.06m
29 Nov 2025Premier LeagueSunderland - AFC BournemouthHSunderland€2.5m€2.2m
22 Nov 2025Premier LeagueFulham - SunderlandALondon€2.2m€0.14m
8 Nov 2025Premier LeagueSunderland - ArsenalHSunderland€2.5m€2.2m
3 Nov 2025Premier LeagueSunderland - EvertonHSunderland€2.2m€2.0m
25 Oct 2025Premier LeagueChelsea - SunderlandALondon€3.2m€0.14m
18 Oct 2025Premier LeagueSunderland - Wolverhampton WanderersHSunderland€2.5m€2.2m
4 Oct 2025Premier LeagueManchester United - SunderlandATrafford / Greater Manchester€4.1m€0.08m
27 Sep 2025Premier LeagueNottingham Forest - SunderlandANottingham€1.6m€0.07m
21 Sep 2025Premier LeagueSunderland - Aston VillaHSunderland€2.5m€2.2m
13 Sep 2025Premier LeagueCrystal Palace - SunderlandALondon€2.0m€0.14m
30 Aug 2025Premier LeagueSunderland - BrentfordHSunderland€2.5m€2.2m
23 Aug 2025Premier LeagueBurnley - SunderlandABurnley€1.1m€0.07m
16 Aug 2025Premier LeagueSunderland - West Ham UnitedHSunderland€2.5m€2.2m

Source: Reputation League · FEAF v2.2 · sum of the activation attributed to Sunderland in every fixture played · conservative floor estimate

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