Europa LeaguePeriod 2026–27
Sunderland AFC - AZ Alkmaar
Sunderland, England · 1-0
€2.6m
Real economy activation · whole event
Sunderland AFC vs AZ Alkmaar activated €2.6m in Sunderland's real economy on UEFA Europa League Matchday 1, 16 September 2026, according to Reputation League.
Played at Stadium of Light in front of 45,555 spectators, including 1,900 international visitors, generating 2,600 overnight stays.
More in Sunderland · 2026–27
| 5 Nov 2026 | Europa League | Sunderland AFC - GNK Dinamo Zagreb | €2.6m |
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| 30 Aug 2026 | Premier League | Sunderland AFC - Fulham | €1.9m |
| 25 Oct 2026 | Premier League | Sunderland AFC - Leeds United | €1.9m |