Europa LeaguePeriod 2026–27

Sunderland AFC - AZ Alkmaar

Sunderland, England · 1-0
€2.6m
Real economy activation · whole event

Sunderland AFC vs AZ Alkmaar activated €2.6m in Sunderland's real economy on UEFA Europa League Matchday 1, 16 September 2026, according to Reputation League.

Played at Stadium of Light in front of 45,555 spectators, including 1,900 international visitors, generating 2,600 overnight stays.

Full round: Europa League Matchday 1

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