Club, NL · Europa League
AZ Alkmaar
Attributed real economy activation, season 2026–27 to date, 4 fixtures In progress
AZ Alkmaar has activated €1.7m in the real economy in the season 2026–27 to date, across 4 fixtures, ranking 122nd among clubs assessed by Reputation League.
Season brief · 2026–27, through 5 Nov 2026
AZ Alkmaar: €1.7m of Economic Activation, 238% Above the Same Date of 2025–26
AZ Alkmaar generated €1.7 million in economic activation in the 2026–27 season through 5 Nov 2026, across 4 matches, according to Reputation League. It ranks 122nd among European clubs assessed and 5th among Dutch clubs. At the same date of the 2025–26 season, the figure stood at €510,000: 238% more in 2026–27. Over the full 2025–26 season, the club generated €4.1 million across 12 matches.
The 2 home matches in Alkmaar generated €1.8 million for the city's real economy, with 759 international visitors and about 1,570 overnight stays. The largest single contribution came from AZ Alkmaar–Juventus Football Club (UEFA Europa League, 5 Nov 2026) at €820,000.
| Season 2026–27, through 5 Nov 2026 | €1.7 million | 4 matches |
|---|---|---|
| Season 2025–26, same date | €510,000 | |
| Season 2025–26, full season | €4.1 million | 12 matches |
| Home matches in Alkmaar, whole-match value | €1.8 million | 2 matches |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 5 Nov 2026. Clubs, host cities and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- AZ Alkmaar Generates €820,000 Hosting Juventus Football ClubEuropean Nights, 3–5 Nov
- AZ Alkmaar Knockout Home Matches Reach €1.0m Against €890,000 in League PhasePreview, 5 Nov
- Sunderland AFC-AZ Alkmaar Sets Economic Record for Sunderland at €2.6mEuropean Nights, 15–17 Sep
- Versus average 2016–2025
- +14%
- Last full season, 2025–26
- €4.1m
- Average 2016–2025
- €3.6m
Economic activation per fixture: €0.43m against an average of €0.38m
Rank 127, 12 fixtures
Per season, 6 seasons, COVID-affected seasons excluded
Analytics
AZ Alkmaar is running 41% ahead of its usual pace after 4 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (6 seasons, COVID-affected seasons excluded). A usual full season closes near €5.0m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.29m | €0.19m |
| 2 | €0.88m | €0.54m |
| 3 | €0.90m | €0.88m |
| 4 | €1.7m | €1.2m |
Fixtures with the highest economic activation, 2026–27
Full club assessment
Available on request to clubs, leagues, federations and partners.
- Fixture-level assessment (4 fixtures in 2026–27), with attribution to AZ Alkmaar
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure