Weekend, 23–26 Oct

Sunderland AFC Generates €1.6m Hosting Leeds United

Sunderland AFC's Premier League match against Leeds United on Oct. 25 generated €1.6 million in economic activation attributed to the club, as the match drew 46,200 spectators, according to Reputation League.

Sunderland AFC's Premier League match against Leeds United on Oct. 25 generated €1.6 million for the club and €1.9 million in total, with 899 international visitors. Through Oct. 26, 2026, Sunderland AFC had generated €9.1 million across 11 matches in the 2026-27 season, 27th of 236 clubs assessed.

Source: Reputation League, FEAF v3. Method: reputationleague.com/methodology.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 23–26 Oct. Published 27.10.2026.