Matchday Context · Weekend, 21–24 Aug
Weekend Football Generates €71.3M in Economic Activation
The 67 matches played over the Aug. 21-24 weekend generated €71.3 million in economic activation across 65 cities, led by FC Internazionale Milano-Associazione Calcio Monza in Milan at €4.5 million, according to Reputation League estimates.
- Economic activation
- €71.3m
- Matches
- 67
- International visitors
- 52,900
- Overnight stays
- 87,600
- The matches drew an estimated 52,900 international visitors and about 87,600 overnight stays
- Most international visitors: FC Internazionale Milano-Associazione Calcio Monza in Milan, est. 5,300
- By competition: Premier League €19.5 million, LaLiga €16.4 million, Serie A €14.6 million, DFB-Pokal €11.8 million
- Leading cities: London €6.7 million, Milan €4.5 million, Madrid €4.1 million
- Football has generated €84.9 million across 94 matches so far in the 2026-27 season
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 21–24 Aug. Published 25.08.2026.