Matchday Context · Weekend, 28–31 Aug
Weekend Football Generates €75.6M in Economic Activation
The 48 matches played over the Aug. 28-31 weekend generated €75.6 million in economic activation across 46 cities, led by Tottenham Hotspur-Newcastle United in London at €5.1 million, according to Reputation League estimates.
- Economic activation
- €75.6m
- Matches
- 48
- International visitors
- 57,200
- Overnight stays
- 93,700
- The matches drew an estimated 57,200 international visitors and about 93,700 overnight stays
- Most international visitors: Borussia Dortmund-Hamburger SV in Dortmund, est. 5,700
- By competition: Premier League €22.6 million, Bundesliga €18.4 million, LaLiga €13.3 million, Serie A €12.4 million
- Leading cities: London €9.4 million, Munich €5.0 million, Dortmund €4.7 million
- Football has generated €170.8 million across 146 matches so far in the 2026-27 season
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 28–31 Aug. Published 01.09.2026.