Matchday Context · European Nights, 15–17 Sep
European Nights Generate €41.6M in Economic Activation
The 28 matches played in the Sept. 15-17 European competition nights generated €41.6 million in economic activation across 27 cities, led by AC Milan-Sport Lisboa e Benfica in Milan at €6.9 million, according to Reputation League estimates.
- Economic activation
- €41.6m
- Matches
- 28
- International visitors
- 38,600
- Overnight stays
- 59,100
- The matches drew an estimated 38,600 international visitors and about 59,100 overnight stays
- Most international visitors: AC Milan-Sport Lisboa e Benfica in Milan, est. 6,800
- By competition: Europa League €29.4 million, LaLiga €11.3 million, Coppa Italia €864,000
- Leading cities: Milan €6.9 million, Madrid €3.2 million, Glasgow €3.1 million
- Football has generated €424.5 million across 297 matches so far in the 2026-27 season
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). European Nights, 15–17 Sep. Published 18.09.2026.