Matchday Context · Weekend, 18–20 Sep
Weekend Football Generates €79.5M in Economic Activation
The 48 matches played over the Sept. 18-20 weekend generated €79.5 million in economic activation across 46 cities, led by Tottenham Hotspur-Aston Villa in London at €4.8 million, according to Reputation League estimates.
- Economic activation
- €79.5m
- Matches
- 48
- International visitors
- 73,100
- Overnight stays
- 112,000
- The matches drew an estimated 73,100 international visitors and about 112,000 overnight stays
- Most international visitors: FC Bayern München-1. FC Union Berlin in Munich, est. 5,300
- By competition: Bundesliga €22.1 million, Premier League €19.8 million, Serie A €14.7 million, LaLiga €13.0 million
- Leading cities: London €7.3 million, Munich €4.7 million, Madrid €4.7 million
- Football has generated €504.1 million across 345 matches so far in the 2026-27 season
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 18–20 Sep. Published 21.09.2026.