Matchday Context · International Window, 25–28 Sep
International Matches Generate €79.6M in Economic Activation
The 33 matches played in the Sept. 25-28 international window generated €79.6 million in economic activation across 30 cities, led by England-Spain in London at €13.2 million, according to Reputation League estimates.
- Economic activation
- €79.6m
- Matches
- 33
- International visitors
- 14,800
- Overnight stays
- 184,000
- The matches drew an estimated 14,800 international visitors and about 184,000 overnight stays
- Most international visitors: England-Spain in London, est. 1,700
- By competition: Nations League €79.6 million
- Leading cities: London €13.2 million, Stockholm €7.4 million, Rome €6.2 million
- Football has generated €603.6 million across 386 matches so far in the 2026-27 season
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). International Window, 25–28 Sep. Published 29.09.2026.