Matchday Context · Weekend, 9–12 Oct
Weekend Football Generates €74.3M in Economic Activation
The 47 matches played over the Oct. 9-12 weekend generated €74.3 million in economic activation across 45 cities, led by Arsenal-Leeds United in London at €4.7 million, according to Reputation League estimates.
- Economic activation
- €74.3m
- Matches
- 47
- International visitors
- 57,500
- Overnight stays
- 94,200
- The matches drew an estimated 57,500 international visitors and about 94,200 overnight stays
- Most international visitors: Borussia Dortmund-SV Werder Bremen in Dortmund, est. 5,700
- By competition: Premier League €22.6 million, LaLiga €14.9 million, Bundesliga €14.3 million, Serie A €12.5 million
- Leading cities: London €8.7 million, Milan €4.6 million, Manchester €4.2 million
- Football has generated €819.8 million across 492 matches so far in the 2026-27 season
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 9–12 Oct. Published 13.10.2026.