Matchday Context · Weekend, 16–19 Oct
Weekend Football Generates €76.9M in Economic Activation
The 48 matches played over the Oct. 16-19 weekend generated €76.9 million in economic activation across 46 cities, led by AC Milan-Atalanta Bergamasca Calcio in Milan at €4.8 million, according to Reputation League estimates.
- Economic activation
- €76.9m
- Matches
- 48
- International visitors
- 67,100
- Overnight stays
- 105,000
- The matches drew an estimated 67,100 international visitors and about 105,000 overnight stays
- Most international visitors: FC Bayern München-RB Leipzig in Munich, est. 5,300
- By competition: Premier League €19.9 million, Bundesliga €19.3 million, Serie A €14.8 million, LaLiga €14.1 million
- Leading cities: London €6.9 million, Milan €4.8 million, Munich €4.6 million
- Football has generated €992.2 million across 594 matches so far in the 2026-27 season
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 16–19 Oct. Published 20.10.2026.