Matchday Context · Weekend, 23–26 Oct
Weekend Football Generates €76.8M in Economic Activation
The 48 matches played over the Oct. 23-26 weekend generated €76.8 million in economic activation across 45 cities, led by Arsenal-Everton in London at €4.7 million, according to Reputation League estimates.
- Economic activation
- €76.8m
- Matches
- 48
- International visitors
- 62,600
- Overnight stays
- 101,000
- The matches drew an estimated 62,600 international visitors and about 101,000 overnight stays
- Most international visitors: Borussia Dortmund-Eintracht Frankfurt in Dortmund, est. 5,700
- By competition: Premier League €21.6 million, Bundesliga €16.1 million, LaLiga €14.9 million, Serie A €12.1 million
- Leading cities: London €9.3 million, Milan €4.6 million, Dortmund €4.4 million
- Football has generated €1.16 billion across 695 matches so far in the 2026-27 season
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 23–26 Oct. Published 27.10.2026.