Host city · NetherlandsPeriod 2025–26
Alkmaar
€12.7m
Economic activation hosted · rank #96
6 fixtures hosted in season 2025–26
Per fixture€2.1m
Top fixture€2.7m
All periods tracked€69.2m
Competitions1
By competition · 2025–26
- Conference League6 fixtures€12.7m
Fixtures hosted · 2025–26
Whole-event activation of every assessed fixture played in Alkmaar, whoever was playing.
| Date | Competition | Match | Host city | Whole event |
|---|---|---|---|---|
| 16 Apr 2026 | Conference League | AZ Alkmaar - Shakhtar | Alkmaar | €2.7m |
| 12 Mar 2026 | Conference League | AZ Alkmaar - Sparta Praha | Alkmaar | €2.4m |
| 26 Feb 2026 | Conference League | AZ Alkmaar - Noah | Alkmaar | €1.7m |
| 18 Dec 2025 | Conference League | AZ Alkmaar - Jagiellonia | Alkmaar | €1.9m |
| 27 Nov 2025 | Conference League | AZ Alkmaar - Shelbourne | Alkmaar | €2.2m |
| 23 Oct 2025 | Conference League | AZ Alkmaar - S. Bratislava | Alkmaar | €1.8m |
Source: Reputation League · FEAF v2.2 · whole-event activation of fixtures hosted in Alkmaar · conservative floor estimate