Host city, Azerbaijan · Champions League, Nations League
Baku
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 4 fixtures In progress
Football fixtures hosted in Baku have activated €3.3m in the city's real economy in the season 2026–27 to date, across 4 fixtures, ranking 92nd among host cities assessed by Reputation League.
Season brief · 2026–27, through 20 Oct 2026
Baku: €3.3m From Football, 243% Above the Same Date of 2025–26
The 4 matches hosted in Baku in the 2026–27 season through 20 Oct 2026 generated €3.3 million for the city's real economy, according to Reputation League. Baku ranks 92nd among European host cities assessed. At the same date of the 2025–26 season, the figure stood at €960,000: 243% more in 2026–27. Over the full 2025–26 season, football generated €5.0 million in Baku across 5 matches.
Hospitality accounted for €1.3 million, accommodation €870,000, transport €690,000 and retail €390,000. The matches drew 94,400 spectators, including 2,940 international visitors, and about 7,750 overnight stays.
Sabah's 2 home matches accounted for €2.7 million and Azerbaijan's 2 for €560,000. The largest single match was Sabah–Borussia Dortmund (UEFA Champions League, 20 Oct 2026) at €1.6 million.
| Season 2026–27, through 20 Oct 2026 | €3.3 million | 4 matches |
|---|---|---|
| Season 2025–26, same date | €960,000 | |
| Season 2025–26, full season | €5.0 million | 5 matches |
| International visitors, season to date | 2,940 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 20 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Champions League Accounts for 67% of €92.9m in Economic Activation on Oct. 20-22 European NightsEuropean Nights, 20–22 Oct
- Champions League Matchday 3 Sets 2026-27 Season High at €62.5m in Economic ActivationEuropean Nights, 20–22 Oct
- Champions League Accounts for 57% of €94.7m in Economic Activation on Oct. 13-15 European NightsEuropean Nights, 13–15 Oct
- Arsenal Moves to the Top of London's Football Economy as Champions League Matchday 2 Generates €54.0mEuropean Nights, 13–15 Oct
- Paris Accounts for 23% of €72.1m in Economic Activation in Oct. 2-5 International WindowInternational Window, 2–5 Oct
- Nations League Matchday 4 Generates €63.1m in Economic Activation, Led by LondonInternational Window, 2–5 Oct
- Versus average 2016–2025
- −41%
- Last full season, 2025–26
- €5.0m
- Average 2016–2025
- €5.6m
Economic activation per fixture: €0.82m against an average of €1.4m
Rank 97, 5 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Baku is running 41% behind its usual pace after 4 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €5.0m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.26m | €1.2m |
| 2 | €0.56m | €2.2m |
| 3 | €1.7m | €3.2m |
| 4 | €3.3m | €5.5m |
Baku's economic activation follows the mix of all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Baku | All host cities |
|---|---|---|
| Accommodation | 26.5% | 24.2% |
| Hospitality | 40.4% | 38.3% |
| Transport | 21.1% | 25.6% |
| Retail | 12.0% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (4 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure