Host city, Belgium · Champions League
Bruges
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 2 fixtures In progress
Football fixtures hosted in Bruges have activated €2.8m in the city's real economy in the season 2026–27 to date, across 2 fixtures, ranking 103rd among host cities assessed by Reputation League.
Season brief · 2026–27, through 21 Oct 2026
Bruges: €2.8m From Football, 100% Above the Same Date of 2025–26
The 2 matches hosted in Bruges in the 2026–27 season through 21 Oct 2026 generated €2.8 million for the city's real economy, according to Reputation League. Bruges ranks 103rd among European host cities assessed and 3rd in Belgium. At the same date of the 2025–26 season, the figure stood at €1.4 million: 100% more in 2026–27. Over the full 2025–26 season, football generated €7.6 million in Bruges across 5 matches.
Hospitality accounted for €1.3 million, transport €710,000, retail €390,000 and accommodation €360,000. The matches drew 50,300 spectators, including 1,950 international visitors, and about 2,990 overnight stays.
Club Brugge KV's 2 home matches accounted for €2.8 million. The largest single match was Club Brugge KV–Racing Club de Lens (UEFA Champions League, 21 Oct 2026) at €1.5 million.
| Season 2026–27, through 21 Oct 2026 | €2.8 million | 2 matches |
|---|---|---|
| Season 2025–26, same date | €1.4 million | |
| Season 2025–26, full season | €7.6 million | 5 matches |
| International visitors, season to date | 1,950 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 21 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Champions League Accounts for 67% of €92.9m in Economic Activation on Oct. 20-22 European NightsEuropean Nights, 20–22 Oct
- Champions League Matchday 3 Sets 2026-27 Season High at €62.5m in Economic ActivationEuropean Nights, 20–22 Oct
- Champions League Matchday 1 Ranks 2nd of 4 Rounds in the 2026-27 Season at €59.6mEuropean Nights, 8–10 Sep
- Football Generates €59.6m in Economic Activation on Sept. 8-10 European NightsEuropean Nights, 8–10 Sep
- Versus average 2016–2025
- +14%
- Last full season, 2025–26
- €7.6m
- Average 2016–2025
- €6.2m
Economic activation per fixture: €1.4m against an average of €1.2m
Rank 86, 5 fixtures
Per season, 7 seasons, COVID-affected seasons excluded
Analytics
Bruges is running 13% ahead of its usual pace after 2 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (7 seasons, COVID-affected seasons excluded). A usual full season closes near €5.7m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €1.4m | €1.3m |
| 2 | €2.8m | €2.5m |
Bruges is hospitality-led: 48% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Bruges | All host cities |
|---|---|---|
| Accommodation | 13.0% | 24.2% |
| Hospitality | 47.6% | 38.3% |
| Transport | 25.4% | 25.6% |
| Retail | 14.0% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (2 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure