Host city, United States · World Cup
Dallas
5Rank
€238m
Whole-event economic activation of fixtures hosted, 2026, 9 fixtures
Football fixtures hosted in Dallas activated €238m in the city's real economy in the 2026, across 9 fixtures, ranking 5th among host cities assessed by Reputation League.
- Versus average 2024–2026
- +14%
- Last full edition, 2026
- Rank 5
- Average 2024–2026
- €139m
Economic activation per fixture: €26.4m against an average of €23.2m
9 fixtures; the 2026–27 season appears with its first assessed fixture
Per edition, 2 editions
Fixtures with the highest economic activation, 2026
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (9 fixtures in 2026)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure