Host city · DenmarkPeriod 2025–26
Herning
€8.6m
Economic activation hosted · rank #114
5 fixtures hosted in season 2025–26
Per fixture€1.7m
Top fixture€2.2m
All periods tracked€28.3m
Competitions1
By competition · 2025–26
- Europa League5 fixtures€8.6m
Fixtures hosted · 2025–26
Whole-event activation of every assessed fixture played in Herning, whoever was playing.
| Date | Competition | Match | Host city | Whole event |
|---|---|---|---|---|
| 19 Mar 2026 | Europa League | Midtjylland - Nottingham Forest | Herning | €2.2m |
| 29 Jan 2026 | Europa League | Midtjylland - GNK Dinamo | Herning | €1.5m |
| 11 Dec 2025 | Europa League | Midtjylland - Genk | Herning | €1.7m |
| 6 Nov 2025 | Europa League | Midtjylland - Celtic | Herning | €1.8m |
| 24 Sep 2025 | Europa League | Midtjylland - Sturm Graz | Herning | €1.5m |
Source: Reputation League · FEAF v2.2 · whole-event activation of fixtures hosted in Herning · conservative floor estimate