Host city · United StatesPeriod 2026
Houston
€228m
Economic activation hosted · rank #8
7 fixtures hosted in calendar year 2026
Per fixture€32.5m
Top fixture€44.1m
All periods tracked€228m
Competitions1
By calendar year
By competition · 2026
- World Cup7 fixtures€228m
Fixtures hosted · 2026
Whole-event activation of every assessed fixture played in Houston, whoever was playing.
| Date | Competition | Match | Host city | Whole event |
|---|---|---|---|---|
| 4 Jul 2026 | World Cup | Canada - Morocco | Houston | €44.1m |
| 29 Jun 2026 | World Cup | Brazil - Japan | Houston | €44.1m |
| 26 Jun 2026 | World Cup | Cabo Verde - Saudi Arabia | Houston | €27.8m |
| 23 Jun 2026 | World Cup | Portugal - Uzbekistan | Houston | €28.0m |
| 20 Jun 2026 | World Cup | Netherlands - Sweden | Houston | €28.0m |
| 17 Jun 2026 | World Cup | Portugal - Congo DR | Houston | €28.0m |
| 14 Jun 2026 | World Cup | Germany - Curacao | Houston | €27.7m |
Source: Reputation League · FEAF v2.2 · whole-event activation of fixtures hosted in Houston · conservative floor estimate