Host city, United States · World Cup
Houston
13Rank
€165m
Whole-event economic activation of fixtures hosted, 2026, 7 fixtures
Football fixtures hosted in Houston activated €165m in the city's real economy in the 2026, across 7 fixtures, ranking 13th among host cities assessed by Reputation League.
- Versus average 2016–2026
- +15%
- Last full edition, 2026
- Rank 13
- Average 2016–2026
- €89.4m
Economic activation per fixture: €23.6m against an average of €20.6m
7 fixtures; the 2026–27 season appears with its first assessed fixture
Per edition, 3 editions
Fixtures with the highest economic activation, 2026
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (7 fixtures in 2026)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure