Host city, Switzerland · Conference League
Lugano
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 2 fixtures In progress
Football fixtures hosted in Lugano have activated €1.2m in the city's real economy in the season 2026–27 to date, across 2 fixtures, ranking 141st among host cities assessed by Reputation League.
Season brief · 2026–27, through 5 Nov 2026
Lugano: €1.2m From Football, the Highest at This Point of the Season Since 2017–18
The 2 matches hosted in Lugano in the 2026–27 season through 5 Nov 2026 generated €1.2 million for the city's real economy, according to Reputation League. Lugano ranks 141st among European host cities assessed. At the same date of the 2024–25 season, the figure stood at €70,000: 1710% more in 2026–27. It is the highest total at this point of any season since 2017–18; the previous best at this date was €460,000, in 2023–24. Over the full 2024–25 season, football generated €580,000 in Lugano across 4 matches.
Hospitality accounted for €590,000, transport €290,000, retail €170,000 and accommodation €150,000. The matches drew 13,300 spectators, including 335 international visitors, and about 802 overnight stays.
FC Lugano's 2 home matches accounted for €1.2 million. The largest single match was FC Lugano–FK Crvena zvezda (UEFA Conference League, 15 Oct 2026) at €710,000.
| Season 2026–27, through 5 Nov 2026 | €1.2 million | 2 matches |
|---|---|---|
| Season 2024–25, same date | €70,000 | |
| Previous best at this date (2023–24) | €460,000 | |
| Season 2024–25, full season | €580,000 | 4 matches |
| International visitors, season to date | 335 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 5 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
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- Conference League Matches Average €950,000 in Their Host Cities, 100% More Than at the Same Date of 2025-26European Nights, 13–15 Oct
- Champions League Accounts for 57% of €94.7m in Economic Activation on Oct. 13-15 European NightsEuropean Nights, 13–15 Oct
- Versus average 2017–2024
- +173%
- Last full season, 2024–25
- €0.58m
- Average 2017–2024
- €0.73m
Economic activation per fixture: €0.60m against an average of €0.22m
Rank 171, 4 fixtures
Per season, 3 seasons, COVID-affected seasons excluded
Analytics
Lugano is running 212% ahead of its usual pace after 2 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (3 seasons, COVID-affected seasons excluded). A usual full season closes near €0.68m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.71m | €0.13m |
| 2 | €1.2m | €0.38m |
Lugano is hospitality-led: 49% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Lugano | All host cities |
|---|---|---|
| Accommodation | 12.6% | 24.2% |
| Hospitality | 49.5% | 38.3% |
| Transport | 23.9% | 25.6% |
| Retail | 14.0% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (2 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure