Host city, Spain · LaLiga, Champions League
Madrid
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 21 fixtures In progress
Football fixtures hosted in Madrid have activated €68.5m in the city's real economy in the season 2026–27 to date, across 21 fixtures, ranking 3rd among host cities assessed by Reputation League.
Season brief · 2026–27, through 8 Nov 2026
Madrid: €68.5m of Economic Activation From Football in 2026–27
The 21 matches hosted in Madrid in the 2026–27 season through 8 Nov 2026 generated €68.5 million for the city's real economy, according to Reputation League. Madrid ranks 3rd among European host cities assessed and 1st in Spain. Over the full 2025–26 season, football generated €245 million in Madrid across 79 matches.
Accommodation accounted for €22.5 million, hospitality €21.6 million, transport €17.0 million and retail €7.6 million. The matches drew 1,112,400 spectators, including 85,400 international visitors, and about 128,100 overnight stays.
Club Atlético de Madrid's 8 home matches accounted for €35.3 million, Real Madrid Club de Fútbol's 7 for €31.7 million and Rayo Vallecano de Madrid's 5 for €1.3 million. The largest single match was Real Madrid Club de Fútbol–FC Internazionale Milano (UEFA Champions League, 8 Sep 2026) at €6.2 million.
| Season 2026–27, through 8 Nov 2026 | €68.5 million | 21 matches |
|---|---|---|
| Season 2025–26, full season | €245 million | 79 matches |
| International visitors, season to date | 85,400 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 8 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Club Atlético de Madrid's Madrid Matches Reach €23.2m, the Most of Any LaLiga ClubWeekend, 6–8 Nov
- Premier League Accounts for 28% of €74.8m in Economic Activation Over Nov. 6-8 WeekendWeekend, 6–8 Nov
- Champions League Accounts for 57% of €85.7m Across Nov. 3-5 European NightsEuropean Nights, 3–5 Nov
- Atlético de Madrid-Barcelona Meetings Average €4.2m Against a €3.2m Atlético Home FigurePreview, 8 Nov
- Manchester United Moves to the Top of Manchester's Football EconomyEuropean Nights, 3–5 Nov
- FC Barcelona Matches in Barcelona Average €2.90m, 87% More Than at the Same Date of 2025-26Weekend, 30 Oct – 2 Nov
- Versus average 2016–2025
- +10%
- Last full season, 2025–26
- €245m
- Average 2016–2025
- €206m
Economic activation per fixture: €3.3m against an average of €3.0m
Rank 2, 79 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Madrid is running 17% ahead of its usual pace after 21 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €225m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €3.6m | €2.4m |
| 2 | €4.0m | €4.1m |
| 3 | €8.1m | €6.5m |
| 4 | €12.0m | €9.2m |
| 5 | €16.0m | €12.2m |
| 6 | €16.1m | €15.8m |
| 7 | €22.3m | €17.9m |
| 8 | €26.2m | €20.7m |
| 9 | €26.3m | €23.8m |
| 10 | €29.3m | €25.7m |
| 11 | €33.9m | €28.0m |
| 12 | €38.0m | €32.1m |
| 13 | €44.0m | €34.4m |
| 14 | €48.0m | €38.3m |
| 15 | €53.7m | €40.7m |
| 16 | €57.4m | €43.9m |
| 17 | €57.6m | €46.6m |
| 18 | €58.0m | €50.0m |
| 19 | €58.2m | €52.3m |
| 20 | €64.3m | €55.4m |
| 21 | €68.5m | €58.6m |
Madrid is accommodation-led: 33% of economic activation, against 24% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Madrid | All host cities |
|---|---|---|
| Accommodation | 32.8% | 24.2% |
| Hospitality | 31.5% | 38.3% |
| Transport | 24.7% | 25.6% |
| Retail | 11.0% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (21 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure