Host city, Sweden · Europa League
Malmö
112Rank
€2.9m
Whole-event economic activation of fixtures hosted, season 2025–26, 4 fixtures
Football fixtures hosted in Malmö activated €2.9m in the city's real economy in the season 2025–26, across 4 fixtures, ranking 112th among host cities assessed by Reputation League.
- Versus average 2018–2025
- −18%
- Last full season, 2025–26
- Rank 112
- Average 2018–2025
- €3.2m
Economic activation per fixture: €0.73m against an average of €0.88m
4 fixtures; the 2026–27 season appears with its first assessed fixture
Per season, 5 seasons, COVID-affected seasons excluded
Fixtures with the highest economic activation, 2025–26
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (4 fixtures in 2025–26)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure