Host city, United States · World Cup

New York

1Rank
€508m

Whole-event economic activation of fixtures hosted, 2026, 8 fixtures

Football fixtures hosted in New York activated €508m in the city's real economy in the 2026, across 8 fixtures, ranking 1st among host cities assessed by Reputation League.

Versus average 2016–2026
+35%

Economic activation per fixture: €63.5m against an average of €47.1m

Last full edition, 2026
Rank 1

8 fixtures; the 2026–27 season appears with its first assessed fixture

Average 2016–2026
€220m

Per edition, 3 editions

Fixtures with the highest economic activation, 2026

  1. Spain – ArgentinaWorld Cup New York, 19 Jul 2026€81.1m
  2. Brazil – NorwayWorld Cup New York, 5 Jul 2026€69.8m
  3. France – SwedenWorld Cup New York, 30 Jun 2026€69.8m

Full city report

Available on request to host cities, regional authorities and tourism bodies.

  • Fixture-level assessment (8 fixtures in 2026)
  • Breakdown by competition and by sector: accommodation, hospitality, transport, retail
  • Historical series since 2016 and peer benchmarking
  • Sources, inputs and confidence level for each figure
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